PERMANENT
COLOR

Enriched with our innovative Ceramide A2 technology and Keratin, this 2-in-1 hair color can produce opaque or dimensional results while providing superior gray coverage and vibrant tones. The micro-pigmented formula is available in more than 100 shades, produces even results, and imparts unparalled longevity.

Line Includes Tonal Collections, SuperLift Colors, and Correctors.

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    • Ash Naturals

    • 1.10/1AN

      1.10/1AN

      1.10/1AN

      Blue Black
      $7.50
      $7.50
    • 4.01/4NA

      4.01/4NA

      4.01/4NA

      Ash Natural Brown
      $7.00
      $7.00
    • 5.01/5NA

      5.01/5NA

      5.01/5NA

      Light Ash Natural Brown
      $7.50
      $7.50
    • 6.01/6NA

      6.01/6NA

      6.01/6NA

      Dark Ash Natural Blonde
      $7.50
      $7.50
    • 7.01/7NA

      7.01/7NA

      7.01/7NA

      Ash Natural Blonde
      $7.50
      $7.50
    • 8.01/8NA

      8.01/8NA

      8.01/8NA

      Light Ash Natural Blonde
      $7.50
      $7.50
    • 9.01/9NA

      9.01/9NA

      9.01/9NA

      Light Ash Natural Blonde
      $7.50
      $7.50

    • Ash Pearl

    • 7.12/7AV

      7.12/7AV

      7.12/7AV

      Ash Pearl Blonde

      $7.00
      $7.00
    • 8.12/8AV

      8.12/8AV

      8.12/8AV

      Light Ash Pearl Blonde

      $7.00
      $7.00
    • 9.12/9AV

      9.12/9AV

      9.12/9AV

      Very Light Ash Pearl Blonde
      $7.50
      $7.50
    • 10.12/10AV

      10.12/10AV

      10.12/10AV

      Platinum Ash Pearl Blonde
      $7.50
      $7.50

    • Beige

    • 5.32/5GV

      5.32/5GV

      5.32/5GV

      Light Beige Brown

      $7.00
      $7.00
    • 6.32/6GV

      6.32/6GV

      6.32/6GV

      Dark Beige Blonde

      $7.00
      $7.00
    • 7.32/7GV

      7.32/7GV

      7.32/7GV

      Beige Blonde

      $7.00
      $7.00
    • 8.32/8GV

      8.32/8GV

      8.32/8GV

      Light Beige Blonde
      $7.50
      $7.50
    • 9.32/9GV

      9.32/9GV

      9.32/9GV

      Very Light Beige Blonde
      $7.50
      $7.50
    • 10.32/10GV

      10.32/10GV

      10.32/10GV

      Platinum Beige Blonde

      $7.00
      $7.00

    • Chocolate

    • 4.77/4Ch

      4.77/4Ch

      4.77/4Ch

      Chocolate Brown

      $7.00
      $7.00
    • 5.77/5Ch

      5.77/5Ch

      5.77/5Ch

      Light Chocolate Brown
      $7.50
      $7.50
    • 6.77/6Ch

      6.77/6Ch

      6.77/6Ch

      Dark Chocolate Blonde
      $7.50
      $7.50
    • 7.77/7Ch

      7.77/7Ch

      7.77/7Ch

      Chocolate Blonde
      $7.50
      $7.50
    • 8.77/8Ch

      8.77/8Ch

      8.77/8Ch

      Light Chocolate Blonde
      $7.50
      $7.50

    • Cocoa

    • 5.35/5GM

      5.35/5GM

      5.35/5GM

      Light Cocoa Brown

      $7.00
      $7.00
    • 6.35/6GM

      6.35/6GM

      6.35/6GM

      Dark Cocoa Blonde

      $7.00
      $7.00
    • 7.35/7GM

      7.35/7GM

      7.35/7GM

      Cocoa Blonde

      $7.00
      $7.00

    • Cool Reds

    • 4.62/4RV

      4.62/4RV

      4.62/4RV

      Auburn Violet Brown
      $7.50
      $7.50
    • 5.55/5MM

      5.55/5MM

      5.55/5MM

      Light Intensive Mahogany Brown
      $7.50
      $7.50
    • 5.56/5MR

      5.56/5MR

      5.56/5MR

      Light Mahogany Auburn Brown
      $7.50
      $7.50
    • 6.5/6M

      6.5/6M

      6.5/6M

      Dark Mahogany Blonde
      $7.50
      $7.50
    • 7.62/7RV

      7.62/7RV

      7.62/7RV

      Auburn Brilliant Blonde

      $7.00
      $7.00

    • Copper

    • 4.4/4C

      4.4/4C

      4.4/4C

      Copper Brown

      $7.00
      $7.00
    • 5.4/5C

      5.4/5C

      5.4/5C

      Light Copper Brown
      $7.50
      $7.50
    • 6.4/6C

      6.4/6C

      6.4/6C

      Dark Copper Blonde
      $7.50
      $7.50
    • 7.4/7C

      7.4/7C

      7.4/7C

      Copper Blonde
      $7.50
      $7.50
    • 7.444/7CCC

      7.444/7CCC

      7.444/7CCC

      Super Intensive Copper Blonde

      $7.00
      $7.00
    • 7.46/7CR

      7.46/7CR

      7.46/7CR

      Copper Auburn Blonde
      $7.50
      $7.50
    • 8.4/8C

      8.4/8C

      8.4/8C

      Light Copper Blonde
      $7.50
      $7.50

    • Corrector

    • Light Grey Corrector

      Light Grey Corrector

      Light Grey Corrector

      $7.50
      $7.50
    • Dark Grey Corrector

      Dark Grey Corrector

      Dark Grey Corrector

      $7.50
      $7.50
    • 1SB Corrector

      1SB Corrector

      1SB Corrector

      $7.50
      $7.50
    • 1SG Corrector

      1SG Corrector

      1SG Corrector

      $7.50
      $7.50
    • 1SV Corrector

      1SV Corrector

      1SV Corrector

      $7.50
      $7.50
    • Clear Corrector

      Clear Corrector

      Clear Corrector

      $7.50
      $7.50
    • Red Corrector

      Red Corrector

      Red Corrector

      $7.50
      $7.50
    • Yellow Corrector

      Yellow Corrector

      Yellow Corrector

      $7.50
      $7.50
    • Blue Corrector

      Blue Corrector

      Blue Corrector

      $7.50
      $7.50
    • Green Corrector

      Green Corrector

      Green Corrector

      $7.50
      $7.50
    • Violet Corrector

      Violet Corrector

      Violet Corrector

      $7.50
      $7.50

    • Extra Intensive Naturals

    • 4.0/4NN

      4.0/4NN

      4.0/4NN

      Extra Intensive Brown
      $7.50
      $7.50
    • 5.0/5NN

      5.0/5NN

      5.0/5NN

      Extra Intensive Light Brown

      $7.00
      $7.00
    • 6.0/6NN

      6.0/6NN

      6.0/6NN

      Extra Intensive Dark Blonde

      $7.00
      $7.00
    • 7.0/7NN

      7.0/7NN

      7.0/7NN

      Extra Intensive Blonde

      $7.00
      $7.00
    • 8.0/8NN

      8.0/8NN

      8.0/8NN

      Extra Intensive Light Blonde

      $7.00
      $7.00
    • 9.0/9NN

      9.0/9NN

      9.0/9NN

      Extra Intensive Very Light Blonde

      $7.00
      $7.00

    • Gold Copper

    • 6.34/6GC

      6.34/6GC

      6.34/6GC

      Dark Gold Copper Blonde

      $7.00
      $7.00
    • 7.34/7GC

      7.34/7GC

      7.34/7GC

      Gold Copper Blonde

      $7.00
      $7.00
    • 8.34/8GC

      8.34/8GC

      8.34/8GC

      Light Gold Copper Blonde

      $7.00
      $7.00

    • Gold

    • 4.3/4G

      4.3/4G

      4.3/4G

      Golden Brown

      $7.00
      $7.00
    • 5.3/5G

      5.3/5G

      5.3/5G

      Light Golden Brown
      $7.50
      $7.50
    • 6.3/6G

      6.3/6G

      6.3/6G

      Dark Golden Blonde
      $7.50
      $7.50
    • 7.3/7G

      7.3/7G

      7.3/7G

      Golden Blonde
      $7.50
      $7.50
    • 8.3/8G

      8.3/8G

      8.3/8G

      Light Golden Blonde
      $7.50
      $7.50
    • 9.3/9G

      9.3/9G

      9.3/9G

      Very Light Golden Blonde
      $7.50
      $7.50

    • Intensive Ash Naturals

    • 5.11/5AA

      5.11/5AA

      5.11/5AA

      Intensive Ash Natural Dark Brown

      $7.00
      $7.00
    • 6.11/6AA

      6.11/6AA

      6.11/6AA

      Intensive Ash Natural Light Brown

      $7.00
      $7.00
    • 7.11/7AA

      7.11/7AA

      7.11/7AA

      Intensive Ash Natural Blonde

      $7.00
      $7.00
    • 8.11/8AA

      8.11/8AA

      8.11/8AA

      Intensive Ash Natural Light Blonde

      $7.00
      $7.00
    • 9.11/9AA

      9.11/9AA

      9.11/9AA

      Intensive Ash Natural Very Light Blonde

      $7.00
      $7.00

    • Intensive Naturals

    • 4/4N

      4/4N

      4/4N

      Brown
      $7.50
      $7.50
    • 5/5N

      5/5N

      5/5N

      Light Brown
      $7.50
      $7.50
    • 6/6N

      6/6N

      6/6N

      Dark Blonde
      $7.50
      $7.50
    • 7/7N

      7/7N

      7/7N

      Blonde
      $7.50
      $7.50
    • 8/8N

      8/8N

      8/8N

      Light Blonde
      $7.50
      $7.50
    • 9/9N

      9/9N

      9/9N

      Very Light Blonde
      $7.50
      $7.50

    • Matte

    • 4/2-4MT

      4/2-4MT

      4/2-4MT

      Matte Brown

      $7.00
      $7.00
    • 5/2-5MT

      5/2-5MT

      5/2-5MT

      Light Matte Brown

      $7.00
      $7.00
    • 6/2-6MT

      6/2-6MT

      6/2-6MT

      Dark Matte Blonde

      $7.00
      $7.00
    • 7/2-7MT

      7/2-7MT

      7/2-7MT

      Matte Blonde

      $7.00
      $7.00
    • 8/2-8MT

      8/2-8MT

      8/2-8MT

      Light Matte Blonde

      $7.00
      $7.00
    • 9/2-9MT

      9/2-9MT

      9/2-9MT

      Very Light Matte Blonde

      $7.00
      $7.00

    • Medium Naturals

    • 4.003/4NNG

      4.003/4NNG

      4.003/4NNG

      Medium Natural Brown

      $7.00
      $7.00

    • Metallic

    • 7MV/M.Violet

      7MV/M.Violet

      7MV/M.Violet

      Blonde Metallic Violet

      $7.00
      $7.00
    • 8MS/M.Silver

      8MS/M.Silver

      8MS/M.Silver

      Light Blonde Metallic Silver

      $7.00
      $7.00
    • 9MR/M.Rose

      9MR/M.Rose

      9MR/M.Rose

      Very Light Blonde Metallic Rose

      $7.00
      $7.00

    • Naturals

    • 1/1N

      1/1N

      1/1N

      Black
      $7.50
      $7.50
    • 2/2N

      2/2N

      2/2N

      Darkest Brown
      $7.50
      $7.50
    • 3/3N

      3/3N

      3/3N

      Dark Brown
      $7.50
      $7.50

    • 10/10N

      10/10N

      10/10N

      Platinum Blonde
      $7.50
      $7.50

    • Superlift Series

    • 10.0/10HLN

      10.0/10HLN

      10.0/10HLN

      Superlift Platinum Blonde

      $7.00
      $7.00
    • 10.1/10HLA

      10.1/10HLA

      10.1/10HLA

      Superlift Ash Blonde

      $7.00
      $7.00
    • 10.11/10HLAA

      10.11/10HLAA

      10.11/10HLAA

      Extra Superlift Ash

      $7.00
      $7.00
    • 11.0/11HLN

      11.0/11HLN

      11.0/11HLN

      Super Platinum Natural Beige

      $7.00
      $7.00
    • 11.11/11HLAA

      11.11/11HLAA

      11.11/11HLAA

      Super Platinum Ash Blonde

      $7.00
      $7.00
    • 12.0/12SHLN

      12.0/12SHLN

      12.0/12SHLN

      Superlift Extra Platinum

      $7.00
      $7.00
    • 12.11/12SHLA

      12.11/12SHLA

      Out of stock

      12.11/12SHLA

      Special Blonde Intensive Ash

      $7.00
      $7.00
      Out of stock
    • 12.81/12SHLP

      12.81/12SHLP

      12.81/12SHLP

      Special Blonde Pearl Ash

      $7.00
      $7.00

    • Tobacco

    • 4.23/4VG

      4.23/4VG

      4.23/4VG

      Tobacco Brown

      $7.00
      $7.00
    • 5.23/5VG

      5.23/5VG

      5.23/5VG

      Light Tobacco Brown

      $7.00
      $7.00
    • 6.23/6VG

      6.23/6VG

      6.23/6VG

      Dark Tobacco Blonde

      $7.00
      $7.00
    • 7.23/7VG

      7.23/7VG

      7.23/7VG

      Tobacco Blonde

      $7.00
      $7.00

    • Violet

    • 1.2/1V

      1.2/1V

      1.2/1V

      Violet Black

      $7.00
      $7.00
    • 6.2/6V

      6.2/6V

      6.2/6V

      Violet Dark Blonde
      $7.50
      $7.50
    • 6.222/6VVV

      6.222/6VVV

      6.222/6VVV

      Super Intensive Dark Blonde

      $7.00
      $7.00

    • Warm Naturals

    • 5.003/5NNG

      5.003/5NNG

      5.003/5NNG

      Light Medium Natural Brown

      $7.00
      $7.00
    • 6.003/6NNG

      6.003/6NNG

      6.003/6NNG

      Dark Medium Natural Blonde

      $7.00
      $7.00
    • 7.003/7NNG

      7.003/7NNG

      7.003/7NNG

      Medium Natural Blonde

      $7.00
      $7.00
    • 8.003/8NNG

      8.003/8NNG

      8.003/8NNG

      Light Medium Natural Blonde

      $7.00
      $7.00
    • 9.003/9NNG

      9.003/9NNG

      9.003/9NNG

      Very Light Medium Natural Blonde

      $7.00
      $7.00
    • 10.003/10NNG

      10.003/10NNG

      10.003/10NNG

      Super Light Medium Natural Blonde

      $7.00
      $7.00

    • Warm Reds

    • 5.6/5R

      5.6/5R

      5.6/5R

      Light Auburn Brown
      $7.50
      $7.50
    • 6.6/6R

      6.6/6R

      6.6/6R

      Dark Auburn Blonde
      $7.50
      $7.50
    • 6.66/6RR

      6.66/6RR

      6.66/6RR

      Dark Intensive Auburn Blonde

      $7.00
      $7.00
    • 6.666/6RRR

      6.666/6RRR

      6.666/6RRR

      Extra Intensive Auburn Dark Blonde

      $7.00
      $7.00
    • 7.66/7RR

      7.66/7RR

      7.66/7RR

      Intensive Auburn Blonde

      $7.00
      $7.00

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