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PERMANENT
COLOR

Enriched with our innovative Ceramide A2 technology and Keratin, this 2-in-1 hair color can produce opaque or dimensional results while providing superior gray coverage and vibrant tones. The micro-pigmented formula is available in more than 100 shades, produces even results, and imparts unparalled longevity.

Line Includes Tonal Collections, SuperLift Colors, and Correctors.

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    Shade Series

    114 products

    • Ash Naturals

    • Ash Pearl

    • Beige

    • Chocolate

    • Cocoa

    • Cool Reds

    • Copper

    • Corrector

    • Extra Intensive Naturals

    • Gold Copper

    • Gold

    • Intensive Ash Naturals

    • Intensive Naturals

    • Matte

    • Metallic

    • Naturals

    • Superlift Series