Collection:
PERMANENT
COLOR

Enriched with our innovative Ceramide A2 technology and Keratin, this 2-in-1 hair color can produce opaque or dimensional results while providing superior gray coverage and vibrant tones. The micro-pigmented formula is available in more than 100 shades, produces even results, and imparts unparalled longevity.

Line Includes Tonal Collections, SuperLift Colors, and Correctors.

Ash Naturals
1.10/1AN

1.10/1AN
Blue Black

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
4.01/4NA

4.01/4NA
Ash Natural Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
5.01/5NA

5.01/5NA
Light Ash Natural Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.01/6NA

6.01/6NA
Dark Ash Natural Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.01/7NA

7.01/7NA
Ash Natural Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8.01/8NA

8.01/8NA
Light Ash Natural Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
9.01/9NA

9.01/9NA
Light Ash Natural Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Ash Pearl
7.12/7AV

7.12/7AV

Ash Pearl Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8.12/8AV

8.12/8AV

Light Ash Pearl Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
9.12/9AV

9.12/9AV
Very Light Ash Pearl Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
10.12/10AV

10.12/10AV
Platinum Ash Pearl Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Beige
5.32/5GV

5.32/5GV

Light Beige Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.32/6GV

6.32/6GV

Dark Beige Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.32/7GV

7.32/7GV

Beige Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8.32/8GV

8.32/8GV
Light Beige Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
9.32/9GV

9.32/9GV
Very Light Beige Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
10.32/10GV

10.32/10GV

Platinum Beige Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Chocolate
4.77/4Ch

4.77/4Ch

Chocolate Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
5.77/5Ch

5.77/5Ch
Light Chocolate Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.77/6Ch

6.77/6Ch
Dark Chocolate Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.77/7Ch

7.77/7Ch
Chocolate Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8.77/8Ch

8.77/8Ch
Light Chocolate Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Cocoa
5.35/5GM

5.35/5GM

Light Cocoa Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.35/6GM

6.35/6GM

Dark Cocoa Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.35/7GM

7.35/7GM

Cocoa Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Cool Reds
4.62/4RV

4.62/4RV
Auburn Violet Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
5.55/5MM

5.55/5MM
Light Intensive Mahogany Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
5.56/5MR

5.56/5MR
Light Mahogany Auburn Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.5/6M

6.5/6M
Dark Mahogany Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.62/7RV

7.62/7RV

Auburn Brilliant Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Copper
4.4/4C

4.4/4C

Copper Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
5.4/5C

5.4/5C
Light Copper Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.4/6C

6.4/6C
Dark Copper Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.4/7C

7.4/7C
Copper Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.444/7CCC

7.444/7CCC

Super Intensive Copper Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.46/7CR

7.46/7CR
Copper Auburn Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8.4/8C

8.4/8C
Light Copper Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Corrector
Light Grey Corrector

Light Grey Corrector

Regular price $6.50

Regular price Sale price $6.50
Unit price per

QTY
Dark Grey Corrector

Dark Grey Corrector

Regular price $6.50

Regular price Sale price $6.50
Unit price per

QTY
1SB Corrector

1SB Corrector

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
1SG Corrector

1SG Corrector

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
1SV Corrector

1SV Corrector

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Clear Corrector

Clear Corrector

Regular price $6.50

Regular price Sale price $6.50
Unit price per

QTY
Red Corrector

Red Corrector

Regular price $6.50

Regular price Sale price $6.50
Unit price per

QTY
Yellow Corrector

Yellow Corrector

Regular price $6.50

Regular price Sale price $6.50
Unit price per

QTY
Blue Corrector

Blue Corrector

Regular price $6.50

Regular price Sale price $6.50
Unit price per

QTY
Green Corrector

Green Corrector

Regular price $6.50

Regular price Sale price $6.50
Unit price per

QTY
Violet Corrector

Violet Corrector

Regular price $6.50

Regular price Sale price $6.50
Unit price per

QTY
Extra Intensive Naturals
4.0/4NN

4.0/4NN
Extra Intensive Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
5.0/5NN

5.0/5NN

Extra Intensive Light Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.0/6NN

6.0/6NN

Extra Intensive Dark Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.0/7NN

7.0/7NN

Extra Intensive Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8.0/8NN

8.0/8NN

Extra Intensive Light Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
9.0/9NN

9.0/9NN

Extra Intensive Very Light Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Gold Copper
6.34/6GC

6.34/6GC

Dark Gold Copper Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.34/7GC

7.34/7GC

Gold Copper Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8.34/8GC

8.34/8GC

Light Gold Copper Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Gold
4.3/4G

4.3/4G

Golden Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
5.3/5G

5.3/5G
Light Golden Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.3/6G

6.3/6G
Dark Golden Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.3/7G

7.3/7G
Golden Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8.3/8G

8.3/8G
Light Golden Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
9.3/9G

9.3/9G
Very Light Golden Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Intensive Ash Naturals
5.11/5AA

5.11/5AA

Intensive Ash Natural Dark Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.11/6AA

6.11/6AA

Intensive Ash Natural Light Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.11/7AA

7.11/7AA

Intensive Ash Natural Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8.11/8AA

8.11/8AA

Intensive Ash Natural Light Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
9.11/9AA

9.11/9AA

Intensive Ash Natural Very Light Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Intensive Naturals
4/4N

4/4N
Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
5/5N

5/5N
Light Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6/6N

6/6N
Dark Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7/7N

7/7N
Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8/8N

8/8N
Light Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
9/9N

9/9N
Very Light Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Matte
4/2-4MT

4/2-4MT

Matte Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
5/2-5MT

5/2-5MT

Light Matte Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6/2-6MT

6/2-6MT

Dark Matte Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7/2-7MT

7/2-7MT

Matte Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8/2-8MT

8/2-8MT

Light Matte Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
9/2-9MT

9/2-9MT

Very Light Matte Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Medium Naturals
4.003/4NNG

4.003/4NNG

Medium Natural Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Metallic
7MV/M.Violet

7MV/M.Violet

Blonde Metallic Violet

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8MS/M.Silver

8MS/M.Silver

Light Blonde Metallic Silver

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
9MR/M.Rose

9MR/M.Rose

Very Light Blonde Metallic Rose

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Naturals
1/1N

1/1N
Black

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
2/2N

2/2N
Darkest Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
3/3N

3/3N
Dark Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

1 total reviews

QTY
10/10N

10/10N
Platinum Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Superlift Series
10.0/10HLN

10.0/10HLN

Superlift Platinum Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
10.1/10HLA

10.1/10HLA

Superlift Ash Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
10.11/10HLAA

10.11/10HLAA

Extra Superlift Ash

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
11.0/11HLN

11.0/11HLN

Super Platinum Natural Beige

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
11.11/11HLAA

11.11/11HLAA

Super Platinum Ash Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
12.0/12SHLN

12.0/12SHLN

Superlift Extra Platinum

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
12.11/12SHLA

12.11/12SHLA

Special Blonde Intensive Ash

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
12.81/12SHLP

12.81/12SHLP

Special Blonde Pearl Ash

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Tobacco
4.23/4VG

4.23/4VG

Tobacco Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
5.23/5VG

5.23/5VG

Light Tobacco Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.23/6VG

6.23/6VG

Dark Tobacco Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.23/7VG

7.23/7VG

Tobacco Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Violet
1.2/1V

1.2/1V

Violet Black

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.2/6V

6.2/6V
Violet Dark Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.222/6VVV

6.222/6VVV

Super Intensive Dark Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Warm Naturals
5.003/5NNG

5.003/5NNG

Light Medium Natural Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.003/6NNG

6.003/6NNG

Dark Medium Natural Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.003/7NNG

7.003/7NNG

Medium Natural Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
8.003/8NNG

8.003/8NNG

Light Medium Natural Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
9.003/9NNG

9.003/9NNG

Very Light Medium Natural Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
10.003/10NNG

10.003/10NNG

Super Light Medium Natural Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
Warm Reds
5.6/5R

5.6/5R
Light Auburn Brown

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.6/6R

6.6/6R
Dark Auburn Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.66/6RR

6.66/6RR

Dark Intensive Auburn Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
6.666/6RRR

6.666/6RRR

Extra Intensive Auburn Dark Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY
7.66/7RR

7.66/7RR

Intensive Auburn Blonde

Regular price $7.00

Regular price Sale price $7.00
Unit price per

QTY